1940 - GIULIO GIANNINI Jr.
Guido Sr.’s son, Giulio Giannini Jr. (1901 – 1992) was a book illustrator and an artist in addition to a master bookbinder. Utilizing the difficult technique of leather insets (swatches of different colored leather creating a mosaic effect), his most well known bookbinding works were done in the “symbolic” style, with figurative decorations on the cover reflecting the book’s contents. These works became part of numerous public and private collections.
At the same time, Giulio Jr. expanded the sales and marketing of the firm’s handmade products, which were sold in Italy and exported abroad.